Keyword research is one of the most crucial steps in the SEO process. It tells you about the specific words and phrases people are using on search engines. It’s essential to your overall link-building strategy to optimize your keywords, or research, analyze, and select the best keywords to drive traffic to your site. Search volume refers to how many times a particular phrase is searched for. It’s a handy way to gauge how much traffic you’ll receive from a specific query, though you should know that volume tends to fluctuate over time. Successful search engine optimization does not consist of short-term actions to achieve good rankings rapidly. Rather, SEO is a constant process, in which you are continually changing your website. What is SEO?

Make sure your SEO checklist includes white hat SEO for best results

One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. Higher volumes of backlinks are great, but combining that with high diversity is what’s really going to move the needle. A bounce rate is the percentage of visitors who navigate away from the website after viewing only one page. The aim is obviously to have as low a bounce rate as possible. You need to keep people on your website by making multiple pages attractive and intriguing enough that people will stick around and want to learn more about what you have to offer. You need to make more use of your unique selling point and brand identity than ever before.

Take a customer focused approach to sitemaps

Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. Write interesting and creative content that you know people will share with others. Your pre-production space is almost exactly the same as your live site. That’s a huge amount of doubled-up content. Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use the mobile friendly testing tool to test how well your pages work on mobile devices, and get feedback on what needs to be fixed.

The goal for your pages

However, with the use of paid search advertising, there’s a higher chance you’ll notice organic searches. The crawler doesn’t check every day that if a page is updated or if the new page is added. Some websites use pages with endless scrolling. Although Google can index these pages to some extend, is is better to have real web pages with pagination. Individual pages are much easier to parse. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included."

SEO for websites can be very complicated

Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site. The title of a post is important for many reasons. Well-structured titles will help search engines understand what the page is about. This wouldn’t be an article about search engine optimisation and digital marketing if we didn’t, at least once, mention the phrase ‘Content is King’. Search engines like Google, Bing and Yahoo use complex, evolving algorithms to call forth relevant results for search queries. And with trillions of web pages online, there’s a lot of competition. That said, there are a number of fundamental things you can do to make each page of your website more appealing to search engines.