Aside from the search engine optimisation benefits, great content is only successful when it engages the reader; when it empowers, advises, educates and actually excites the viewer. It’s not as scary as it sounds – basically it means the algorithms are learning on the fly what a quality result should like like and constantly adjusting the algorithm accordingly. SEO success relies heavily on the keywords you choose to target. SEO is one of the “disciplines” that has changed the most in recent years. We just have to look at the large number of updates that have been Penguin and Panda, and how they have given a 180 degree turn to what was understood by SEO until recently.

The ultimate revelation of SERPs

Bad content truly can do long-lasting damage to your website, brand and business. On a daily basis, nearly 80-90% customers check online reviews before finally purchasing any products. You must research the phrases and terms that your audience uses, and find the best keywords that will help you connect with your target customers. Link to page relevance is if the link is relevant on the page; that is to say if the link makes contextual sense on the page itself.

Online marketing changes quickly when it comes to page impressions

Building relationships is extremely important when it comes to organic SEO, and it can offer a real advantage for your search engine rankings. Assess your existing link profile, and the profiles of your competitors with aHrefs. Pay special attention to DR (Domain Rank or authority) and the number of referring domains. Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more than entertainment. Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty.

Unlocking the mystery of keyword stuffing

t’s far better to focus on reaching to authoritative blogs and providing them with real value rather than pay for a spammy or highly promotional articles with a backlink to your website. Every piece of information about a page can be turned into a long list of words. The safest way to ensure there are no duplicate content problems is to use a rel=canonical tag on the republished article. This will tell Google that the linked article is the original and therefore should be indexed, and any ranking benefits will be passed through. Gaz Hall, an SEO Expert from the UK, said: "Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words."

Remember that static pages make the web go round

True to form, Google is always changing, tweaking, and improving its algorithm. First page web results tend to average at around 2,000 words, so it is often believed that this length of content is a great length. CAPTCHA stands for Completely Automated Public Turing test to tell Computers and Humans Apart, and typically takes the form of a distorted image of letters and/or numbers that you have to type in as part of the submission. Redirects are only needed when the URLs are changing. Any change in the URL path should be addressed with a 301 redirect.