Studying and analyzing the top competitors in your industry becomes crucial to discover what is needed to become one of them. By emulating the good and getting rid of the bad from your competitors pages we can not only equal but better the rankings they already have. Go forth, our young padawan, and make us proud with your meta descriptions. They exist in the code of your site, and are visible to Google search crawlers, but aren't always visible to visitors (at least not in a straightforward way). You likely understand the goal is to establish or earn links pointing back to your domain to reap the benefits of increased authority and traffic-so how can you tell if your strategy is working or not?

Concentrate on actionable link bait

Assuming the keyword intent is already there, targeting head terms and broader subject keywords will naturally dilute your message and make it less relevant than the next search result which the user may have no choice but to consider. A search engine results page (abbreviated to SERP) is the listing of results returned by a search engine in response to a query for a keyword or phrase. Search engines, like Google and Bing, will return many pages of content results for a given search term. Assuming your page is properly structured with the correct tags, you need to decide if the actual content on this page is worth reading and is valuable enough to have on its own page. SEO (Search engine optimization) is the process of making a web page easy to find, easy to crawl, and easy to categorize.

Analyse your existing LSI

So, all you have to do is to find an old post of yours which is doing well on Google, add on updated information and some relevant images, then relying on your existing signals wait for its ranking. Add more information to make it more comprehensive. If you're going to change a URL, but you don't want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice. Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It's a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site.

Follow a consistent cadence towards bread crumbs

Nofollow links were introduced by Google to mark links that should not be used for the ranking algorithm. It's main purpose was to stop comment spam in blogs. The idea was that people would stop spamming blogs and other pages with links if these links didn't influence the rankings anymore. Say, there's a website A that posted a content on "content marketing". In older days of SEO, it was possible to pick out a handful of short keywords and keyword phrases, stuff them into as much content and as many links as you could, and eventually rank for them. Gaz Hall, a Freelance SEO Consultant, commented: "Many agencies continue to believe that SEO writing revolves around one process: inserting keywords into page tags and the body of the text itself."

Remember that sitemaps make the web go round

However, since Google is quiet about most of its rollouts, only a handful of updates get official names. Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they'll continue to attract traffic for months and even years later. Try to create a one-stop solution for your customer's conversion. Industry giants can run hundreds of different websites with millions of web pages.