You’ve heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website? Being on Yahoo or Google’s front page for your respective niche is the ultimate goal of every site. This can be a very competitive market to break into. Developing a comprehensive white-hat strategy is absolutely essential for your business. Whether you’ve just spent thousands of dollars on a custom website build or you’re using an off-the-shelf stock website theme, you’ll ultimately have to address the elephant in the room. Your elephant, my friend, is writing website content.

Write a keyword-rich introduction about non reciprocal links

Some examples of black hat techniques are: joining a link scheme, article spinning and duplicate content. Don’t risk getting penalised; follow the best practices for digital marketing. SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed the same search today and found your site was on page two – what went wrong? Has your website been pawed to pieces by a panda or pecked full of holes by a penguin? When creating new content ask yourself: what the goal of that content is? What information do you need to include? Who is your target audience? What language do they use? What questions your visitors looking to answer? By taking a moment to think about real humans and your target audience you’ll be able to create content that will not only rank well in the search engines but lead to better engagement with your website visitors. Doing a yearly review of the big changes in SEO and implementing them on your site is a good way to avoid spending resources on insignificant changes while still maintaining a high-quality website for the long term.

Learn from these mistakes before you learn about onsite SEO

Once your web pages / website has been optimised by your search engine optimisation professional and you've applied all the legitimate methods to bring your page ranking to it's optimum, then one other method to increase exposure is website marketing. In this context, instrumentation means the integrity and veracity of the analytics setup. We’ll be talking about this in great depth in the link acquisition section. SEO was in its infant age, an era where manual submissions and keywords stuffing techniques was the order of the day.

Learn How To Do Link Audits, that can significantly increase your organic traffic, without the headaches

For example, pay-per-click advertisements can perform well, if you know what you’re doing, but this requires a bit of money. Once SEO gets into full swing I have seen cases where the upsurge in leads has been more than the client could handle. Increased competition is fairly common once competitors see your marketing is working especially if their leads and sales are dropping. According to Gaz Hall, a UK SEO Consultant : "Before April 2012, one could easily buy his ranking position. A little bit of these and a little bit of those links, and you could manage ranking on the first search engine results page. Well, that time is long gone. The Google Penguin Spam Filter is now part of Google’s Core Algorithm and works in real time."

Relevance, not quality

It’s imperative to first examine which search engine optimization areas will need oversight for an SEO program. SEO marketers recognize the immense value of search engines because they remain the primary method of finding websites and can bring in specifically-targeted traffic to your website. The very first thing to start is to create a good internal linking system. An internal link is a link from one of your website’s page, to another page of your site. Internal links can help visitors navigate your site easily. Schema.org is a code protocol developed jointly by the world’s top search engines. It’s created to make it easier for companies to structure the data they present on their websites