The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website’s purpose. If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially when you have a few small successes right away – you’ll get an inflated sense of ego and think “I got this!”. Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. Links back to your site from elsewhere online are an important way to improve your search ranking;

Should more importance be given to scraping for search marketing?

Great content is certainly a crucial element to building a website that converts but it is far from the only thing you need to do. Firstly, it’s worth checking out your website’s current page load time with Google’s handy PageSpeed Insights Tool. It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for. The right content can attract the right users through your business funnel.

Why it’s important to use the right anchor text

When you regularly audit the performance of your website, it’s possible to keep track of noticeable changes on your pages. Actionable changes such as getting your graphic designers to save images differently, or reducing your content in a few key places, are factors that the wider marketing team can easily get involved with and champion. Further, many SEO specialists claim that people don’t see even the entire first page, but only the first 5 results, which is, when we take in considering that we want to get information quickly, a very understandable assumption. With SEO, you could write a number of blogs that support your product page, with keywords and hyperlinks.

Can keywords make a huge difference to search engine optimisation?

We know consumers want personal interactions with brands, but they also want them in real time Doing a yearly review of the big changes in SEO and implementing them on your site is a good way to avoid spending resources on insignificant changes while still maintaining a high-quality website for the long term. Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Gaz Hall, an SEO Expert from the UK, said: "But if you’re waiting for an SEO signal, there are two factors that can help nudge you in the right direction."

Reasons why you cannot fully understand CTR

Your website’s health will not only impact your SEO results but will also have a hand in how well you’re able to convert your traffic. Great content must start with specific intent (particularly, a very interesting topic). Another one of the best SEO tactics creates even more links to your site to improve your SEO. Local SEO practices and building profiles on business directories can build online authority for your brand and make a bigger digital footprint for your website. It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels.