When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay on your site and visit several other pages. Content is more than an article, it can be anything from an infographic, stellar image, video, street views of projects, or a power point presentation – be creative. Search engines “see” this behavior (user engagement, lower bounce rates, higher time-on site etc), and they reward your site for it with better quality metrics and higher rankings. Google tends to prefer Featured Snippet content that begin logically as an answer would. Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher.

The benefits of user generated content to your search marketing strategy

Learning search engine optimization can be overwhelming at first. There is a lot to wrap your mind around. But becoming proficient in SEO is definitely an achievable undertaking. Local SEO is the process of optimising your online content and presence to make it easier for local consumers to find your business when searching for the services you offer. Correct optimisation of the page also needs to be done for the search engine to understand the page content. SEO is not meant to garner as many web traffic as you can to sell your items.

Your marketing strategy could use a facelift - consider including backlinks to adhere to best practise SEO principles

This is in contrast to other internet marketing methods such as pay-per-click (PPC), in which websites bid for a designated advertising space on a publisher website and pay the publisher every time their ad is clicked. Having a few 404 errors will not ruin your rankings completely, but they can lower your user experience, which ultimately can affect your SEO performance. Google Plus isn’t dead. Actually, it has 300 million active monthly users. It also offers some unique advantages over other social networks that enable blog owners to drive traffic to their websites. If your website code is not search engine friendly, then the search engines cannot read your valuable content targeting specific keywords. If you do not have worthy content that contributes to the wealth of knowledge that is the Internet, then you probably are not going to earn backlinks or social share activity. Backlinks and social media activity act as votes of confidence from external sources praising your content. They heavily influence a web page’s ability to rank for a target keyword.

What are the secondary goals of the website?

Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. The larger or higher-resolution an image, the more data is needed to load the image file. Each new image will slow load times further, so ensure your image files are kept as small as possible and the dimensions of your images are only as large as your site requires them to be; also, ensure images are scaled accordingly. Nobody uses search engines to search Twitter; you use Twitter to search Twitter. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Search analytics is a new and emerging category of tools. Search analytics tools specifically monitor how your website interacts with the search engines."

Ranking high in the search engines is tough.unless you concentrate on domain authority

I think Google learned their lesson from penalizing websites. Get into the habit of providing at least two internal links in every piece of content you produce. As long as it’s offering the user value, Google is going to reward you. If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new link Google likes to pretend that great content, and great websites, will naturally acquire links. But for 99.999% of businesses, that’s terrible advice.