Increased competition is fairly common once competitors see your marketing is working especially if their leads and sales are dropping. Google follows links. Links are important. So get the word out. Reach out to other site owners - preferably of topically related websites. An SEO strategy finds weaknesses, highlights strengths, locates opportunities, revealing where you must put your resources. The key to becoming influential is when you can answer why they do what they do and connect with people on an emotional level.

Things you most likely didn't know about link bait

Basically, while in times of building a new site the SEO plan is exercised, but if it is already built, and you are incorporating SEO tasks on it, you need to give it importance and optimize it properly. The more original pictures you have, the better experience for the user and the better your odds are of ranking on relevant searches. Consistent positioning avoids ambiguity; the message stays clear and understandable. If you administer a website - the best way to gain long-term results is by implementing web page optimisation into your content.

Help you keep your site better organized, by making use of onsite SEO

Always keep the restrictions of the small screen in mind when creating or editing content. Don't use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text. Many content creators tend to operate on a maximum of 1 keyword mention every 300 words. Being engaged with your audience is also very important. Optimize Your Site for Speed.

Avoid filling the description with only keywords - think about citations too

Keyword proximity refers to how close the keywords that make up your keyphrase are to each other. Ask your customers for reviews, mark them up with structured data and present them on a particular page on your site. This might do wonders. Few people, however, understand how search engines actually work. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them too long. Thinks about that when you optimize your posts and pages."

Please include keywords when planning your online marketing strategy

Google Panda primarily addressed the issue of thin, low quality content on websites. Many large scale brands still worry about the effect thin and duplicate content has on their sites, and they take careful (sometimes drastic) steps to avoid it. The length of your content isn't necessarily an indicator of thinness, Google can also judge the value of content with the "time to long click" metric, which measures how long a user stays on a page after finding it on a SERP before going back to the search engine and clicking on another result or making another search. The file path and file name is an actual ranking factor. In fact, after years of consulting for large companies, I 've proven in some instances that it's possible to achieve positive results without actually applying on-page optimization if using off-page techniques properly.