With tightening marketing budgets, more companies use in-house advertising resources. Wouldn't it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk/sitemap.xml) that lists the URLs for a site. Most CMSs can create one automatically for you, and let you choose to remove certain pages. The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO. Even if they don't watch the entire video, a video clip that can hold their attention for even 30 seconds will keep them on the page for longer than blocks of text would.

How to Make Time for Social Media Marketing

Platforms or sites that generate quality traffic inexpensively to your site should always get your attention - even if it is a site for lumberjacks and even if it's run by people wearing cat-covered pants. The faster your site, the more Google will favor it. There's a very useful tool from Google itself to check your site speed: Google PageSpeed Insights. This tool gives you an overview of what aspects need improvement to boost the speed of a particular page. Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. This was known as spamming.

Test Your Interface Design for Usability

The power of a blog comes from a landscape in which one dissatisfied consumer can now vent to thousands, and in some cases millions, of people. Your search engine traffic will drop if you do the optimization for a wrong keyword. Search engines continue to usurp more "traditional" means of reaching customers, such as newspapers, phone books, or television. But unlike those traditional means, getting in front of consumers through search engines doesn't require a huge marketing budget. In the world of SEO, there is speculation that Google's indexer will only give a certain document credit for having a given word in its title if that word appears in the first 12 words of the title tag.

Informative details on improving schema markup

Be natural and user-friendly, though. aying attention to what the search engines suggest for topics important to your business can both give you insight into what your potential customers are really looking for and help you understand how your company should be represented in search results. Think like a customer, not the business owner. Gaz Hall, a Freelance SEO Consultant, commented: "You're playing in the attention game. Believe it or not, your readers have a very limited attention span."

Place Your Site's Content Above The Fold

Creating a landing page to showcase your SEO services is one thing. Once the website is fully optimized, you should notice a significant increase in daily traffic. The search engines have noted the growing trend in localized search and have increasingly integrated local search results within organic search engine results. For example, after giving some objective advice about banner ads, you might conclude with,