In today’s SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn’t work as well for e-commerce websites. The sheer apparent complexity of SEO is enough to turn some people away entirely. No matter what business you own you need to be practical. In some cases, you may never get there – don’t be afraid to shift your focus to other organic opportunities for exposure.

Pay particular attention to SERPs when performing an audit

If a site, or specific page, has a lot of backlinks pointing to it, Google then sees this page or site as credible. This is only true, though, if those backlinks are coming from quality, reputable sources, and it’s even better when those sites are relevant to your site. The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. At some stage you are going to have a large list of potential keywords. We need to find a way of picking the best ones to concentrate on. Within this we want a mix of head and long-tail terms. When optimizing for search traffic today, marketers can’t think just about rankings. They need to be holistic in their approach to the visibility and appearance of listings.

Invest in web portals

Small businesses tend to put a lot more into marketing than they get out of it. A key lesson to apply to pretty much every aspect of SEO, is not to get carried away when you find ideas that work. For example, just because quality is key, that doesn’t mean that you need to disavow every low quality link and only ever build links from the top sites. Some websites have suspiciously large number of external links. These are probably the websites which buy links in bulk. These websites are in some ways, spammy websites. Linking to such sites can result in a penalty by Google. Would you feel comfortable providing this website your credit card information?

Everything you need to know about CTR

Numerous studies have found that when a site is visible in both paid and organic search results, both results receive more clicks than if either appeared alone. Don't make the mistake like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly hit at one main keyword. And the whole SEO digital marketing service package may be named all under SEO Packages since customers basically comprehend this more easily. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine."

Personalization counts: how does page rank fit into this?

Links with over optimized anchor text in articles or press releases distributed on other sites. As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be created and optimised. Guest-blogging really works well if it is to generate new audiences, present yourself as an expert, and engage with your targeted community. Instead of putting a lot of effort on optimization, it is better to take more time creating top-notch content.