According to Google, natural links leading back to your site are definitely something to strive for. And because the search landscape is ever evolving, it is important to make sure your on-page SEO knowledge is up to date. Google's new Panda algorithm is smarter than ever and the most recent update Google Penguin includes a filter to find and punish over optimised websites. Never have hyperlinks like click here, hyperlinks should always be keywords, long hyperlinks with multiple keywords are even better.

Republish evergreen blog posts

It doesn't happen often, but there is a chance that Google is having trouble crawling some of your web pages. Social sends traffic and often gets indexed, so - recognized or not - it directly impacts search. The old method was one of percentage, making sure your targeted keyword phrases don't appear more than 2-3 percent of the time. You don't need to be a technical genius to do SEO right. Like most marketing disciplines, a little bit of empathy for the user searching can go a long way to getting results in SEO.

Have you though about scraping when outlining your SEO strategy?

Do they all describe the page accurately? With the constant updates to Google's algorithm and best practices, the very same tactics that once landed you on the first page for your target keyword can now result in massive search engine penalties. It seems every year is volatile for SEO services industry. All backlinks are not created equal - make sure your websites inbound links are from trusted, relevant sources and avoid junk or spam citations.

Does Bing really care about hits

Think of SEO like a phone book or a directory. A business model that calls for generating revenue by selling ads operates in a fundamentally different marketing mode. Consumers often seek the opinionsof friends and relatives concerning products. Gaz Hall, a Freelance SEO Consultant, commented: "When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor."

Personalization counts: how do bread crumbs fit into this?

Sometimes, your blog simply doesn't get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort Well-optimized sites get more and more traffic over time, and that means more leads and sales. As we have stated, Off-page SEO is not solely about link building. A reputable website should have great content which is relevant to its specific industry. A site with random and incoherent articles will be spotted by Google quickly, as it's clear that the site has been set up purely to link to other sites. This becomes a bad backlink.