It’s easier to tweak stuff in Google Plus in order for them to get better social signals to integrate into their ranking factors. The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power. If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog is (slightly) decreasing? What do you do? Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas.

Hidden facts about content

However, much like onions (and ogres), SEO has many layers. Also consider linking new pieces of content to some of your high-ranking organic stalwarts. This proverbial ‘sharing of the search value love’ will bestow your newly-created piece of content with an early boost in ratings before its even begun to generate search value of its own. However brilliant this news is for those devoted to their mobiles, the announcement understandably made ecommerce companies the world over reconsider their mobile online marketing strategies. Evergreen content. Content you write once, and have it ranking for years and years. Content that constantly brings in traffic and compounds in value.

Do not use misleading event markup

If users do not get what they want they will stop using the search engine and the result of that will be that advertisers will stop promoting, so quality score is a common interest of the users and Google. Selecting the right keywords, in the end, all comes down to understanding your target audience. TV ads, radio, print and even social media). One of two things can happen when you begin an SEO campaign, you can jump in blind and guess your way through the process or you can create a partnership with a company that wants to work alongside you to improve your SEO rankings.

Things to avoid when dealing with page impressions

Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. If you were to build a house and the foundation was in terrible condition, you’d have a lot of issues, regardless of how nice you decorated the interior. The same is true for SEO. You need to have a great foundation on your website. Page copy should be informative and of interest to you readers. Don’t write it just for the robots, write for the humans that will be visiting. Yes you need to include keywords here but only if they make sense. Once again, do not keyword stuff your copy, you’ll only get yourself penalised. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Remember, Google doesn’t like content written for SEO purposes."

Pay particular attention to keyword research when performing an audit

Audit links back to your website and make sure they’re primarily from trustworthy, reputable websites. Google is looking to reward sites that offer a great experience on a phone. They even now have separate search results for phone users. How do we know if we are mobile friendly? There’s a handy tool to check. Test your site, and work with your designer to make the improvements needed to succeed in the mobile-first world of search. URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. To create evergreen content, you need to make sure that it benefits your target audience for a longer period and that it stays relevant.