It really comes down to just using common sense. Just sit down and think, "What would other people search to find this? What would I search for to find this?" The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media strategy, not the core objective. In turn, SEO’s need to understand the wider role social media plays in connecting with an audience at each stage of the buying journey. If you’re a small business owner, you have likely heard at least one person suggest that you learn SEO (search engine optimization) and implement an online strategy for your business. After all, most people first look to the internet – either on their smartphones or computers – to find any business or service. By constantly creating new content around your product page, you will be getting more and more pages indexed – eventually creating an authority and pushing your product further up page 1 for everyone to see.

More focus is put on canonical URLs

There are also other Meta Tags that can be used to assist in an orginizations SEO plan. There are numerous methods you can use to build links some are better for local SEO while other link building methods are geared towards higher organic rankings. Start focusing on your visitors, on the people that want to buy your product or services. There are three different varieties of backlinks to think about; high-quality, low-quality and harmful backlinks.

Take care when dealing with ROI

If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first need to fill your site with link magnets. Focus your time and energy on big-picture items that influence your SEO. These begin with the all-important user experience, great quality content, and relevancy to your website. Of course, the mechanisms that tell search engines about your site are crucial; quality subject matter comes from the depth of your content, your social media signals, your backlink profile, technical issues with your site and your internal linking to other relevant pages. Amazingly enough, they can analyze billions of pieces of data in as fast as 0.5 seconds! A website’s quality, design, content, and usability are huge factors. The performance of a website from a technical and user-experience aspect is becoming a stronger component to achieving top results.

Create an Engaging Web Presence by the use of domain authority

Keep a list of keywords that bring traffic from organic search queries to your site. Study the organic search traffic in detail once a month, and analyze which keywords were responsible for the traffic. Your brand keywords will normally be responsible for most of it. Try, if possible, to distinguish between brand keywords and other keywords. If your site is new and is in a competitive niche with high DR scores, then your initial plan should be to build links directly to pages you want to rank. For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it. Gaz Hall, an SEO Expert from the UK, said: "Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages?"

Pay particular attention to analytics when performing an audit

If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity. Optimizing performance, however, is a continuous process. Your site will never be fast enough because there’s always more to improve. Organic SEO still plays a key role in Google rankings for both local keywords and national terms. It may seem too basic, but it is really a very effective tip – a simple change of the landing page title, so it would match the main and most relevant words and phrases of the campaign, could improve Google’s ability to understand what the landing page is all about significantly.