They are looking for shortcuts and ways to beat the system. The biggest and most obvious “no-no” is the buying of links. You should never pay for a link. Ever. These are old “black hat” link building tactics that were common in the past, but are now an immediate sign of trouble on the horizon. HTTPS stands for ‘Secure’. It means all communications between your browser and the website are encrypted. Switching to HTTPS will help you stay in Google’s good books. Why is that? Well HTTPS is a far more secure system for your website to operate. It goes without saying that search engines will have a preference for trusted websites. So, in terms of your overall SEO strategy HTTPS over HTTP is a big yes seeing as though 1 in 4 visitors would abandon a website if it takes more than 4 seconds to load. As you may well know, Google has altered and changed its algorithm majorly in the last few years, introducing update after update to help the cream rise to the top. In turn, this means that SEOs and marketers have had to greatly alter their approach to SEO.

What is the one thing you can achieve that will drive the biggest impact on your blog?

Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is finding a balance of content that is interesting, sustainable, and relevant to your business interests. Whether you have an amazing new product or know that the service you offer is outstanding compared to others in your industry, it’s simply of no use unless people know about you! You have to keep in mind that in order to have people purchase or sign up with your products and services, you have to convince them first. You would know if a person is almost convinced if he is constantly revisiting your site from time to time. To have a person revisit your site, you need to give him reasons to; and, one of which is by providing the site with new and updated content. Give your website another run-through with Googlebot as your user agent and see if your website displays content other than the content shown as a default user agent.

Design + link research = Greatness

SEO projects require forethought and planning to obtain the best results, and SEO needs to be considered during, and incorporated into, all stages of a website development or redevelopment project. Other search engines are likely to follow suit eventually anyway, so it’s advised that companies make their sites mobile-friendly sooner rather than later. Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail. If you have covered the technical issues of a new website, you’ll have properly prepared your site for all the great content you’ll be adding.

All you wanted to know about gateway sites but were afraid to ask

Internal linking is a really effective SEO technique – it helps search engines identify new pages on your website and indicates what your page is about. Websites with fresh content added on a regular basis are given more authority, and rank higher in the search results. Fresh content tells Google you are maintaining your website. Many free and fee-based keyword research tools exist. The search engine tools are generally based on paid search data and are often presented as relative rather than as absolute. Gaz Hall, a Freelance SEO Consultant, commented: "Remember that it ’s also highly important for the topics of sites linking to you to match the topic of your site. And this way, you are not only posting on a site you chose in your niche, but you’re also filling it with a directly relevant post."

Pay attention to your monthly click-through rate

The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able to understand the sentence. In return, search engines reward helpful websites with better search rankings. SEO is also not a public relation activity, even when it includes all elements of branding, crafting, and reputation building. Search engine optimization might sound a little challenging, but it is very basic, fundamental, and simply designed to retain customers. Understanding both the capabilities and boundaries of search engines allows you to properly build, format and explain your web content in a way that search spiders can understand.