Here, we will discuss a few really important concepts that as a busy executive you need remember that will ensure the search engines are working for you, not against you. Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically. If you can't meet a visitor's need on that page, direct them to a page (or even another site) that can. The user will greatly appreciate it and your webpage's authority will be boosted. In the world of content marketing, the term "evergreen" is an incredibly popular buzzword - but do you know why?

Never changing offsite SEO will eventually destroy you

To be effective, product-specific research goes beyond discovering attributes or characteristics. So it isn?t just a matter of having a citation at Yelp or HealthGrades or Trip Advisor, but of having a listing that ranks well at those sites and can pass some authority to your local entity. Mobile searches now outnumber desktop searches, so Google has taken extensive efforts in recent years to reward sites that optimize for mobile devices and penalize sites that don't. One ideal time to attempt to influence the decision-making process will be when the consumer has not yet made up his mind.

Make the most of SEO by really understanding landing pages

What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it's about, and even suggestions on things they have trouble with? And that you can have it? For free? You'd want it, wouldn't you? SEO is also not a public relation activity, even when it includes all elements of branding, crafting, and reputation building. Search engine optimization might sound a little challenging, but it is very basic, fundamental, and simply designed to retain customers. This can actually improve your SEO. Google Analytics is a great tool that can analyze and save all your data.

Define your goals with regards to googlebot crawlers

If you find instances of "keyword stuffing" (i.e., including keywords and phrases in an unnatural context), remove them immediately. You should never create a post that is smaller than 450 words, but creating content in excess of 2,500 is just ridiculously long. he term ?white label? is a buzzword within the digital marketing world. Gaz Hall, an SEO Expert from the UK, said: "As an entrepreneur found out recently, these links can hide and pull your ranking down quickly before you realize what is going on."

PPC Platforms

You could also just ask your prospective vendor directly if they use any non-native English speakers. Use Nofollow links to mitigate these risks, and encourage brand mentions whenever possible. The Panda update (most recent update July 2015) scans your site's content and rewards high quality, unique content and penalises sites with low quality, thin content by not ranking it highly in the SERPs (search engine results pages). You've probably heard these SEO tips before, but the real question is have you truly tried them?