Discover your LSI keywords and make sure you use these throughout your article. Particularly in the first paragraph of text, the body of content, for links anchor texts and in the last paragraph of text. Among many, SEO or search engine optimization has emerged as a heart and soul of digital marketing. Inbound links refer to links on other websites which point to your website. SEO does take time, money and effort. The fears that SEO is too complicated, technical, gimmicky and involve possible penalties are common misconceptions people new to SEO have. Once you learn more about SEO yourself, you’ll become more comfortable and confident to implement your own strategy or work closely with an agency.

Unexpected ways googlebot crawlers can impact your marketing efforts

Some people will purchase SEO purely by price, in which case you can't really compete, nor should you. Needless to say, the number of individual domains referring to your website is an important factor in Google’s algorithm – but so is their authority. Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to take a look at.

My thoughts on web portals

Authority is created over time. It can't be rushed. By keeping the site’s underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management practices, you can help guarantee quick-loading webpages for your site’s visitors. But where do you start? We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the content on the page to better match those queries, and to modify or expand content (where appropriate) to match overlooked queries.

Relevance is the key issue for SEO

It consists of all the information on all the web pages or websites that the search engine was able to browse. In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. When we develop back-links, publish visitor content, or basically promote on a website, we want well-known websites because these are the ones that will work. Gaz Hall, a Freelance SEO Consultant, commented: "90% of all clicks on the first page of Google go on organic results, with the remainder going on pay-per-click marketing."

Organic search leads have a high close rate

It may not be a good idea to link to the website from footers or sidebars. Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful marketing tool. Backlinks, also referred as inbound links are link backs, an incoming hyperlink to your website and that’s why they are called backlinks! Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes?