Integration is a two-way street. If your website is not mobile friendly (responsive, optimized to be viewed on various mobile screen sizes), Google will rank your website lower on the search rankings. Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO “experts” scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and in the times before the nofollow attribute, link-building was an easy way to artificially boost page rankings. Your competitors can be a goldmine of information that can inform every aspect of your marketing and rocket your website’s traffic.

Consistent doesn't mean identical. when you're discussing stickiness

If you are dabbling in SEO for your small business chances are you’ve probably heard the term “long tail” at this point. It basically means bundling all of the searches that no one is ranking in. The most successful marketers not only work to share their brand’s message, but they concentrate on building unique and personal relationships with their community. The search engines may not apply the entirety of a domain’s trust and link juice weight to subdomains. This is largely due to the fact that a subdomain could be under the control of a different party, and therefore in the search engine’s eyes it needs to be separately evaluated. Google Instant is search-before-you-type. Instant takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions—yielding a smarter and faster search that is interactive, predictive, and powerful.

Make a prospects list yourself

Everything you create needs to be dynamic, search engine-friendly and, above all, useful to your reader. Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. They first launched Google Wave, which was a copy of Facebook, but it failed within a week. If you have been creating content on your website for years and post frequently, then you might have a website that is a target for this tactic because you have so much content.

The hidden agenda of organic links

Like with current trends, content that focuses on specific seasons or holidays is also not evergreen. Setting up Google My Business is a must for your SEO gameplan. It is this that dictates whether your business will claim the space on the right hand side of the SERPs (the Knowledge Panel) when someone searches for your business by name. With SERP space at a premium, owning this piece of real estate when someone searches for your brand is a must. Without considering a search engine user's intent, you will attract too much unqualified traffic. Gaz Hall, an SEO Expert from the UK, said: "Data analysis should be the cornerstone of your SEO efforts. Assess how customers access your site, what they do when they get there, and where the primary exit points are."

Online marketing changes quickly when it comes to keyword research

People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant/bricks and mortar business. The key to a successful list post is no more complicated than including a large number of quality items. In today’s SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn’t work as well for e-commerce websites. With website analytics, you can hone in on your audience, identifying things like their interests, demographics, language, locations and behaviors. Understanding these elements can help you improve your website content.