Interactive blogs permit visitors to make comments or posts on the site, including those created by the company, company-sponsored sites, and those prepared by independent fans or advocates. Be honest, and genuine. The few exceptions may include popups that verify the visitors' age and inform them about using cookies. Backlinks are the foundation of Google's algorithm for determining a site's page rank.

The untapped goldmine of trust rank

Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your website is an authority on a certain subject -- so the more inbound links you have from high quality, high authority sites, the better your website can rank in search engine results pages (SERPs). Great content must start with specific intent (particularly, a very interesting topic). Likewise, Google wants to rank websites and content that it can trust. Make sure all your website images have alt tags to describe them to search engines.

How you will benefit from blogs

Alt text is viewable in the cached text version of the page, aiding in its benefit to both users and the search engines. For further SEO value, the alt text can act as the anchor text of an internal link when the image links to a different page on the site. You've got to understand that authority, niche-specific and generic blogs that publish related content can do the same. What is similar, though, is the actual SEO process. Working with so many clients we get access to concrete data on what's working and what isn't.

Determine which keywords people are using to find your site

An effective IMC planning process requires quality communications objectives. With the stock market approach, the financial value of the company is determined through stock valuation. SEO is alive and well, and its just as powerful as it ever was. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "It's not just about having a Facebook page, a Twitter account or a Google Plus page, but also how active you are and in what manner your social media associates refer to you, your company and your website content."

Never underestimate the influence of web portals

Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn't use them. Advertising and buzz communication programs from actual customers typically cannot create a successful buzz by themselves. Usually duplicate content is bad. Google filters it out and links and social signals are split over several different URLs even if the content is the same. If it works for 91% or businesses, it is very likely to work for you too.