First, stop assuming SEO is dead because the rules changed. The best thing is that even search engines also considered social media signals in their rankings. Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both user types discover information on a website. Meta descriptions are used less in the search rankings but they many times will appear under the title when a user does a search.

The broken link-building method aided by walled garden sites

Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. Every “vote” or link to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets. But simply knowing what SEO stands for doesn’t tell you everything about it—not that we should be surprised. If it’s more than 2.5%, Google will consider that page spam.) It is my belief that these experts are only cheating their clients.

A do-it-yourself guide to 301 redirects

Great content is certainly a crucial element to building a website that converts but it is far from the only thing you need to do. Where are you seeing the fastest movement in the SERP’s? One question that often arises in regards to HTML tags and linking is whether or not internal links should be “nofollowed.” “Rel=’nofollow’” instructs Google to not allow PageRank to flow through the link. There are plenty of online tools that you can use for this purpose, including Open Site Explorer, Majestic SEO and Ahrefs.

Combine responsive design and analysis for Supercharged SEO

When a brand fails to work on good customer service, the implications can be so dire to the extent of bringing down a company. SEO helps businesses by allowing them to attract more customers to their website and if it's done right – attract them in a way that they also become customers. This is why I pair SEO with 'Conversion Rate Optimization' so that any site I'm doing SEO on also gets improvements in design and development that are intended to make it easy for people to become customers of your business. Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. According to SEO Consultant, Gaz Hall: "Whether by creating high-quality content, obtaining inbound links from other websites, or by doing off-page optimization, there are a number of methods to improve a certain web page in the eyes of search engines.ne of the biggest aspects of SEO is the production of content."

My thoughts on citations

There are several ways of creating backlinks, some of them are categorized good ones others are the bad ones that you would want to ignore in order to not get penalized by the search engines. Once upon a time, marketers focused on strategizing which keywords to place across their web presence in order to increase their rankings in a search engine results page (SERP). Bold and italics can make your keywords stand out more with the search engines. Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short), the number one result alone brings in 31% of search traffic on average. Meaning, when people search for a keyword, 31% of those searches will click the first result.