The key takeaway here is you need to empathise with your audience and deliver the information they need, in the way they want it, at the time they need it. It's essential to have clear SEO goals before you set out doing SEO for your website. Using a tool like Screaming Frog a small desktop program you can easily install will help you check for broken links. Search behavior is always changing, so search engine companies keep improving their algorithms.

Take a customer focused approach to walled garden sites

A great starting point is to read more about all the ranking factors that affect your position in the SERPs. SEO doesn't have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. You'd picture a website that doesn't take its sweet time to load, and you'd be absolutely right. It could either be the meta description you have created, or it could be something completely different. Google controls this.

Make use of free tools to check search queries

Remember: ranking is all about providing the best results for the users. A lot of things, actually-just take a look at the Search Quality Rater's Guidelines Google publishes. This part of your content audit is going to be very in-depth and timeconsuming in the beginning. Nearly, 74% of consumers use search engines to find local business information.

The ROI mystery revealed

It is understandable that you may be hesitant and leery of taking the time and effort and making the investment in SEO. If you're new to SEO, these fears are common. Knowing what to expect from an SEO strategy beforehand can help calm some of those fears. Creating content using language your customers use is as white hat as it comes. Forget stuffing your content with a single keyword over and over again. This is about meeting customers on their turf, speaking to them naturally and in terms they understand. If you stop to think about it, SEO is actually much simpler now than it was before. According to Gaz Hall, a UK SEO Consultant : "For example, if you already have two or three niche forums pointing to your site, don't seek out another competing niche forum."

Monitor Brand Mentions

The amount of time and effort spent in pushing the content and links for a Website as close to the limit of what search engines allow in their guidelines is better spent creating unique, interesting, and helpful content. If the content were really that good to begin with there would be no desire to test the guidelines to find an advantage. Strong communication between departments means the team will catch things like whether or not the tracking scripts are still intact after a site update, and whether or not they need to make the annotations in analytics for notable events. However, getting listed is only half the battle - you need clicks. Add buttons for sharing your content in social media.