Google has placed an increased onus on trust in recent times. If Google trusts your site, it means your site is more resilient and also tends to ranks better. SEO allows you to capture demand when a searcher may not even be familiar with your brand name. SEO or Search Engine Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won’t be able to expose your site to potential customers. Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream of traffic to your pages.

Discover the connection between user experience backlinks

After you complete your Google SEO keyword research and have a list of Google SEO keywords you want to target, it’s time to write! Your SEO keywords need to appear in your content – just don’t overdo it or your content will look spammy. When the Web first gained popularity, it became important for a business to have a website. As online activity became more prevalent, it became important for a business to include a domain name in advertising and other materials. Now things have shifted again, and it’s vital for a business to rank well in search results both for its brand name and for queries relevant to the business. They always go on and on about the potential advantages and very, very rarely offer any practical advice on how to set up and manage your business’ content marketing strategy. This sort of content stays fresh as new people come looking for information.

Advantages of web 2.0 and how you can take advantage of this

The days of keyword “stuffing” are over, but you still need to keep your site pages optimized around one central idea and keyword. Backlinks are two types - dofollow (which search engine traverse through) and nofollow which isn’t traversed by search engines. You can make up a new keyword and add it to your page, but it’s unlikely other web pages will add your keyword. Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up?

I bet you didn't know this about reporting

Browse through your website and remember to note web pages that have restricted access. You can generally only use one H1 tag per page, but H2 and H3 tags can be used to break up your content further Finding quality backlinks will increase the legitimacy of a website in the eyes of search engines. According to Gaz Hall, a UK SEO Consultant : "People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant/bricks and mortar business. "

Measure and Improve by paying attention to static pages

Competitor analysis is nothing new, and companies have been researching their competitor’s links for years. However, by looking at the competitor’s backlinks and manually reviewing which links are worth having, you can then perform a link outreach and try to get a link from the same referring site. The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. Every website page, including your blog, should have at least one call-to-action above the page’s fold -- in other words, don’t make your website visitor scroll down to see the call to action. Calls to action can help SEO by creating an internal link on your website to a specific landing page. Most calls to action are images; therefore you can optimise the image filename and alt text for the primary keyword you’re targeting on the page. Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content.