This release prevented poor-quality websites and/or pages from ranking higher than high-quality websites. If the same content appears multiple times on your website, search engines must pick the best version of the content for the search results. That can go wrong. It is better to remove duplicate content from your website so that search engines can easily find the most relevant page on your site. Trust an SEO expert who will build a campaign that uses a proven process, creates original branded content and monitors relevant metrics. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites).

You’ll be able to beat your competitors by considering carefully the use of keyword research

Say you want to create a page for a particular product and want it to stay on page 1 for the long term – how are you going to achieve this? The new key to off-page SEO? You need to create content that other people find valuable and want to share with their visitors. Be under no illusions, advanced SEO is a full-time job. However, there are critical fundamentals that can greatly enhance your organic position and ultimately, your organic revenue. Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive.

How to survive your first encounter with site submissions

The right content can attract the right users through your business funnel. The simplest way of achieving this is by retrieving a list of existing documents that contain a group of words or keywords aligning to the core concept of the query. Keyword research is a critical component of SEO. What search terms do people use when searching for products or services similar to yours? How do those terms match up with your site hierarchy? The more visible your content is on social media, the more chance that people will share it via blog posts, forums, social bookmarking sites, and other avenues, naturally increasing your link profile.

Determining Relevance: Trust your gut when it comes to landing pages

You need to make more use of your unique selling point and brand identity than ever before. When you build backlinks, you have to be very cautious not to leave footprints, and make the links look natural. Find potential websites to acquire links from. To do this, we want to go to our trusty Google search and conduct a few searches. These searches use a hidden feature of Google called “Search Operators.” The search operators can be used to drill down on concepts with Google and provide you additional options to find webpages. According to Gaz Hall, a UK SEO Consultant : "Technical WEB optimisation is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent problem solving and demanding thinking expertise."

Maybe social media will be a thing of the past

Ranking highly for search terms which are known as keywords increases the visibility of a website and leads to a higher number of visitors to the actual website. If your current website isn’t using HTTPS then you should start scoping out a migration. Your job is to scope out sites that might be responsive to a message from you, to look at the type of content they publish and then to write a post that’s along the same lines. You then contact the site owner by email and show them your content, asking if they would like to publish it. Writers and content creators are so focused on creating content optimised for KWs, that the overall quality of their content drops.