An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. You can de-index any types of content that have less than 100 words. This might be the #1 suggestion for most businesses that have not done any SEO. For WordPress websites you can use the Yoast SEO plugin for this. This will ensure a greater cohesion between your business and its copy which promotes a sense of honesty towards the reader. Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query.

When someone mentions plugins do you think about search engine optimisation?

People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so that more advanced users can find content quickly. Titles also help to naturally break up content to give readers’ eyes a break. Your SEO strategy might include links to other websites or pages within your own website. Sometimes pages are no longer available and content is permanently removed from a website. When that happens, website visitors land on a 404 error page. Double-check the links on your website to ensure pages haven’t been taken down without your knowledge. Search engines aim to provide relevant, authoritative, and quick answers to give their users the best customer experience possible and keep them coming back. The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query.

You have to think about optimizing your existing pages better

Another term closely linked with SEM is PPC or pay-per-click (not to be confused with paper clips!). Links still matter. We should just think of them differently. Consider whether the links you attract will actually drive qualified traffic to your site, rather than just adding to antiquated metrics like external link volume. Once you have created onsite engagement, it is time you begin your new online marketing and SEO optimization campaign. It has been suggested that Wikipedia’s recent move from HTTP to HTTPS could be the most reliable evidence in place that Google’s latest update has focused on the favouring of secure websites and pages.

Write a keyword-rich introduction about meta tags

Link building is a lot of work (and expensive) – you don’t want to waste resources on tactics that won’t impact your traffic. Search engines continue to usurp more “traditional” means of reaching customers, such as newspapers, phone books, or television. But unlike those traditional means, getting in front of consumers through search engines doesn’t require a huge marketing budget. Fresh, relevant content offers a variety of benefits, both in terms of SEO and for business growth. According to Gaz Hall, a UK SEO Consultant : "What’s more, by taking the time to think like your customer, you can really test your understanding of your target audience."

Maybe landing pages will be a thing of the past

Building relationships is extremely important when it comes to organic SEO, and it can offer a real advantage for your search engine rankings. Backlinks have a significant impact on your search engine rankings. Since Google uses them for its algorithms, they are the most effective way to improve your ranking. Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings.