With a global economy more businesses are going online now. That becomes even more valuable when you consider that only 8.5% of all traffic makes it past the first page. It’s no longer a means of holding a high page rank, it’s about bringing qualified traffic to your online business. Keywords are usually broken up and grouped based on the number of words within the query phrases. The more words in a keyword phrase usually the easier it is to rank for the term, since usually there is less relative competition.

Make walled garden sites your centre of attention

Our advice is to look for the White Hat SEO's, they won't be the cheapest, but they will give you the best value for your investment. Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices. This is even more important when working with clients, as you need to gather knowledge and insights while still meeting client demands to complete work.

Put in the research so that you’re better equipped

A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect. The fastest turn around in organic traffic comes from small tweaks to existing pages. A major consideration when creating internal backlinks is how you link different assets together. You need to get all sorts of links - not just comments, or profiles, or blog posts. A typical site will get links from all over the place and with all different anchors. You need to follow that strategy too (especially true after the Penguin and Panda updates).

Invest in domain authority

Site speed, from the front end to the back end, is an often overlooked area of web development that also has SEO implications. The faster your site, the more Google will favor it. There’s a very useful tool from Google itself to check your site speed: Google PageSpeed Insights. This tool gives you an overview of what aspects need improvement to boost the speed of a particular page. There are several types of links you should avoid having in your backlinks profile. The worst you can have are the spammy ones you can’t control. Gaz Hall, a Freelance SEO Consultant, commented: "Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it."

Marketing Metric: Number of Backlinks to Your Site

Of course, if you’re willing to pay, you can create a sitemap larger than this 500 page limit. From other SEO agencies to advertising the greater your exposure online the more others will start to see you as a desirable prospect to work with. Always remember that the success of link building, along with advanced strategies such as the Skyscraper technique, depends on an effective outreach strategy. Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense).