You don't need statistics to show you that in the past few years the online mobile market has exploded, overtaking desktops years ago. There was a time when SEO worked because a lot of big companies didn’t understand how important it really was. That opened up a lot of opportunities for smaller companies to make quick advances up the rankings. A marketer who dives deep on this topic can find dozens of opportunities to enhance their listing and earn more traffic. Because these days, it’s not enough to rank. Google’s Keyword Planner is a free tool that can help you with keyword research. The tool is actually designed for the Google AdWords advertising program, and aims to help marketers select suitable keywords for ad placements. But it can also help you with search engine optimization.

Learning about offsite SEO is not difficult if you have a good teacher

As a result, your main concern as an SEO should be the user experience that your homepage provides its users. On page SEO refers to the optimization of a website’s on-page elements. This includes the way a website is structured and coded, as well as its content. As a webmaster, you have complete control over your on-page elements so putting the time into getting them right is important. Social media and SEO are completely intertwined and you should combine your marketing efforts because of this. There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords.

Focus on performance, user experience, and link exchanges

The concept of ‘link’ is changing in that respect. As these big establishments utilised SEO to obtain huge business gains, small enterprises and start up realised this trend and ventured into using SEO service during the next decade. Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you. SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or terms.

Myths and misconceptions about metrics

The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy URL structure and content organization. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. This is why an evaluation of your homepage is absolutely critical. Gaz Hall, an SEO Expert from the UK, said: "Think of yourself as an asset portfolio manager, because that’s what you are. In the same way fund managers need to analyze company financial data and operational performance before making investment decisions, you need to analyze your SEO competitors to inform your investment decisions."

Making the map

In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy. Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries Always ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency. In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create.