In spite of changes that Google has rolled out over the past couple of years, using keywords is one of the best SEO tricks there is. You just have to use them in the right way. This means that users are relying on more conversational, colloquial and even dialectal sentences and queries to do their searching. For example, if you searched who is the best eCommerce provider in London?? By following technical SEO best practices, you create a solid foundation for your website that can provide long-term value. All of your other marketing tactics on top of this will ensure that your site continues to rank higher and show up more frequently in search results.

Invest in nofollow links

Instead of simply copying these phrases, youull write your content with the intent to actually answer them! When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. That’s the hurdle every business owner faces after creating a website. By default, Web analytics data generally capture only things like visits, time on site, number of pages visited, and bounce rate (the percentage of visitors who abandoned the site immediately). For better insight, you’ll want to have your analytics team add conversion tracking.

Make sure your SEO checklist includes splogs for best results

Couple amazing content with timelessness, and you start to see the value of evergreen. Make it easier for search engines to index your website. Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales. Google, for example, will punish websites for keyword stuffing by means of lower search rankings when the same word is used too many times in an “unnatural” way.

Know How to Craft Content

While many digital marketers may consider site speed as more of an IT concern, emphasis on improving page load time should be part of your marketing strategy too. It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. In other words, don’t produce “thin” content that ranks and get clicks, but doesn’t provide any additional value to the search engine user. In the past you could use search engine submission software, but Google now prevents this – and prevents spammers bombarding it with new sites – by using a CAPTCHA, a challenge-response test to determine whether the user is human, on its Add URL page. According to SEO Consultant, Gaz Hall: "SEO techniques can be defined as ‘White Hat’ and ‘Black Hat’."

Make sure your SEO checklist includes search engine spiders for best results

This Google update put huge emphasis on the importance of ensuring that your site is mobile-friendly in terms of SEO and actual web design. Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with people. The best way to ‘build links’ is to forge connections and offer value to bloggers and other influencers in your niche. Every piece of information about a page can be turned into a long list of words. Our advice is to look for the White Hat SEO's, they won't be the cheapest, but they will give you the best value for your investment.