For SEO purposes, you should definitely monitor the click through rates of different pages. You should be able to see the rates of specific pages on your website in Google Search Console. Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you’re aiming at a ‘mobile’ audience? How do you tackle copywriting for mobile? Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. Black hat or unethical search engine optimisation is a method(s) meant to fool search engines to give the website an unfair advantage in the SERPs results.

Make sure you know exactly what you're doing with long tail search

It’s important to monitor the backlinks your site is accumulating Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way. Finding quality backlinks will increase the legitimacy of a website in the eyes of search engines. Thin content is the idea that there’s not much actual text on an ecommerce site compared to, say, a blog or software site. Imagine dozens and dozens of thin content pages created because of random product attribute and product filter pages. Some of those pages might only list one or two products.

Takeaway tips for RSS feeds

You can create a list of the best tools for increasing productivity, or a list of the best books covering productivity topics. When you’re looking at a competitor’s web page source code, you’ll see the title tag near the top of the page, along with a bunch of tags used to describe the page’s content. If the site includes it, the meta name= ”keywords” tag should be a few lines below. Both of these contain your competitor’s keywords. For example, a core keyword phrase might be “accommodation” and that cluster may include “accommodation New York”, “luxury accommodation” and “boutique accommodation”. If you’re a business, it may be a good idea to start a blog on your website. Not only will this keep your site up-to-date with fresh content and encourage repeat visits (and increase the frequency of search engine crawlers), but also show that you’re a relevant, trustworthy business.

Reasons why you cannot fully understand gateway sites

With these tools, you can grow your domain’s authority and boost your site’s overall potential. Your landing pages play a huge role in your search engine optimisation efforts. The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If you are using Bing, it comes with a tool that can help all unwanted parameters. According to Gaz Hall, a UK SEO Consultant : "More traffic can increase brand awareness and increase sales for e-commerce sites.Over 70% of web users ignore paid advertisements in search results."

Make sure any new content links to appropriate other pages

Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. You can use a range of different tools, including Copyscape and Siteliner , to run a quick check for duplicated content. Content is important for every aspect of your marketing strategy.