For this reason, satisfying user interest should always be a priority throughout your SEO efforts. A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank. The biggest SEO mistake you can make during a website redesign is to not think about SEO until it’s too late. If you don’t have SEO in mind from the initial strategy session, you’re going to lose what you took so much time and effort to build. As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved search rankings have found ways to hack into the websites of competitors and implement some nasty strategies on those sites.

How do you feel about doorway sites now?

Integrate selected keywords into your website source code and existing content on designated pages. There are plenty of things that you can do to optimise your content as part of your blog roll or your on-page content. What’s so important about hashtags in SEO? Many businesses want to increase their rankings in the results pages of search engines such as Google, Yahoo and Bing.

Great ideas about link building to share with your colleagues

There is no one quick fix for breaking through the rankings and getting yourself on top, unless you’re willing to pay an exorbitant amount of money for ads which are highly likely to just be ignored, anyhow. Some users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would. It is not enough to optimize the content on your page. You must also optimize the images. Add keywords to the file name of the image and the image alt text so that the search engines crawl the images as well. For those seeking to sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting ideas and content within the search results for queries likely to be made by those seeking information about a topic, you can influence the perception of even very large groups.

Wait. Are keywords really that simple?

Avoid dated domain naming techniques like replacing words with numbers. The visual content on your website is very important. More people are persuaded to convert if they get images, infographics, and videos talking about your product. Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too. According to Gaz Hall, a UK SEO Consultant : "LSI works because search engines like Google, Yahoo and Bing are extremely, extremely intelligent."

Make keyword research a priority

More and more, search engines have begun to incorporate social context into their search results. Quite simply, Google wants users to get what they were looking for, and the Quality Score is forcing advertisers to make ads and landing pages relevant to users. Website search engine optimisation is a specialist's domain. Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens when your meta title and description is written for Google’s search bots rather than as a description for real people.