Set up paid search campaigns that target the terms and intent that your target audience uses to find information related to your business and offerings. The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low quality sites. Check to see that your website doesn’t have the following issues: Could making your content timeless and relevant improve your website’s conversion rates?

Carve out time for concentrating on search queries

These kinds of tips will always be relevant to a specific target audience, which is why they are excellent for creating evergreen content. So you want your site to be among those most relevant for the keywords relevant to your business. Ideally you want to be towards the top of the first page of the search results as people do not often look further than that. All Javascript and CSS files on your site must be unblocked. That means Google must be able to access those files so that it can see the site as a normal visitor does. Search engines like aged domains, and give them more authority over newer sites.

Focus on the outcome

Spend more time on it than you would a typical piece of content. This will definitely affects SEO strategies and it should be changed accordingly otherwise results in negative effects. At the heart of your local SEO campaign will be building the number of listings you have. In other words, the amount of places you can add your business, and get a citation. Often it is assumed that only business directories count, but actually there are number of ways to expand your portfolio. The description meta tag should be a relevant and a descriptive sentence or two.

Don’t forget about splogs

Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search ‘eat yellow bananas’ and many of the results that come up won’t actually include those precise words! Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of opportunities in which someone might have accessed your website, viewed your content, and bought your product or services. From a usability point of view, it makes sense to ensure that your website is mobile-friendly as over 56% of all traffic now comes from mobile devices. This means that if you want to keep those users engaged then you need a mobile-friendly website. According to SEO Consultant, Gaz Hall: "Search engines exist to present their users with quality content – if they didn’t, then they nobody would use them. So they ‘reach out’ to the internet and using complex lines of code (generally referred to as ‘spiders’) that literally crawl the web and latch on to web pages that fulfil the criteria that they have set out in their code."

Make inbound links a priority

Visual content is more important than ever. It manages to supplement text in the best possible way (or even to replace it) and it certainly can affect SEO. In its simplest terms, it’s to correctly word a website and set-up in a way that when a user uses a search engine like Google, and types in a query, topic or question, the website will appear on page 1 because it has been correctly optimised for that that query, topic or question that has been searched for. Therefore taking the time and effort to optimize your website for relevant search terms may result in you being rewarded with high search engine rankings for these terms. It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’.