Include links to sites within your industry, or ones that have a particular relevance to your company, to strengthen the accuracy of your associations. Search engines drive focused traffic, and searchers are seeing specific sites on the results page because they are all relevant to their search, so you want to ensure that you stand out amongst the competition. Internal contextual linking helps you to establish SEO-friendly site architecture, which helps search engine robots to index web pages more efficiently. CPA can vary greatly depending on your investment in local SEO, but is relatively low considering the low cost of local SEO. ROI can also be very high, since local SEO targets only consumers who need your services, which means you won't waste money exposing your business to disinterested consumers.

Expand your white hat SEO as necessary

Now, while "good" and "bad" could be a matter of perspective, this guide (we believe) is a valid point of reference for anyone who could be falling into the trap of doing bad SEO. Think about it: When you experience a major problem or annoyance, what's the first thing you do? The facts are in, and they all point to the same thing: a solid SEO strategy is necessary for any successful business competing online in the modern digital age. In the case of marketing, this comprehension centers on the benefits of the good or service.

Why your digital marketing strategy should centre around Google algorithms

If the content draws on other sources, does it avoid simply copying or rewriting those sources and instead provide substantial additional value and originality? What are your competitors good at? Can you verify every fact you claim? Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines.

Why not try the Google Forums for assistance with metrics

Links from longer form, evergreen content (a 1,000+ word article that's been popular for a long time) will be higher value than short, news-based posts. Moz performed an in-depth study that determined that writing 300 character long meta descriptions should be observed as a new limit. Then, Google quickly changed back to the standard word count character limit. The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend to achieve this pinnacle. It takes time and patience and a lot of strategizing and in the end it is never that straight forward and many marketers in the process tend to compromise on the quality of such links and end up deterring their own websites with toxic links. According to Gaz Hall, a UK SEO Consultant : "What many of them don't know is that optimizing content means more than incorporating relevant keywords."

Make Your Website More Friendly to Search Engines by considering bounce rates

Besides overseeing the content, managing the money, and handling the marketing, are you going to educate yourself in HTML, PHP, JavaScript, database programming, Dreamweaver, FrontPage, marketing communications, copy writing, photography, and graphic design in the next six weeks? Most importantly, the audience gets to read expert advice, opinions, instruction, etc. Google has a tool that tests your page speed, how mobile friendly your website is and provides a detailed report that you can use to optimise your site (for speed and ease of use). Evidently, Apache can act as both a web server and an application server.