The Knowledge Graph is, of course, an organic search element and is closely tied to related elements such as featured snippets and rich results. The marketing team considers these differences when designing a communications program. With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Search engine traffic is the only time people are actively searching for exactly what it is you sell.

Keep your link building strategy diversified

A great way to think of content is as search engine food. The more unique content your website offers search engines, the more satisfied they are and the higher you will likely rank for the keywords your on-page content mentions. The fields of advertising, promotions, and marketing communications have experienced several new trends. It's statistically more likely that a user will visit websites that appear on the first page of their search. The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy, as Black Hat SEO could see a website eventually banned from a search engines listings.

Expand your keywords as necessary

Short URLs are more appealing to users in search results, are easier to remember and are simpler to type without making mistakes. The page title is still one of the most important ranking factors for Google, so you have to make sure it's optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn't too long. This is usually enough to get the link removed. A verbal or written ad places more emphasis on the copy.

Beginner's guide to quality

Duplicate content is not the only thing to be concerned with when it comes to search engines viewing your website as a quality website. The days of self-serving, scammy, and spammy SEO are long-gone. And that's a good thing. The 'secret' to success with SEO is no secret at all. Just focus on serving your audience's needs and answering their questions in a thorough and empathetic way. If your website is low in quality and as such suffers in search engine results pages, you might be tempted to utilise black hat SEO techniques, however these techniques are very dangerous and potentially harm your business. Gaz Hall, from SEO Hull, had the following to say: "Thought and care should be given to social when formulating a search-program strategy."

Listen to your customers. They will tell you all about 301 redirects

Page description is the text that users see when they find your site listed in Google. The two objectives of this description are to intelligently use your keywords whilst creating an attractive (and accurate!) description that will make users want to click on your link A tool that is useful for keeping track of your character count is Nightbird. They spend promotional dollars carefully. Search-based competitive audits uncover the competitive landscape within the search results for a defined set of high-value topics.