Guest blogging on sites related to yours. On the one hand, they need to appeal to machines (search engines). While effective, blogs that attract followers and encourage active participation become more powerful. Taking the route of custom development has its advantages and disadvantages.

Lessons I learned about text links

However, it must be done properly, or you risk ranking penalties, growth stagnation, and even consequences for your brand reputation. So how can you make sure your website content is high quality and also boost your on-page SEO efforts? Sitemap files contain a list of page URLs that you want indexed and are read by search bots. E-A-T in SEO stands for Expertise, Authoritativeness and Trustworthiness.

More focus is put on web crawlers

Surely, for the most part, such a comparison would be a good indicator if a given piece of quality passes muster? You may have noticed that guest posting has turned into a bit of a negative word lately. Rather than actively trying to avoid mistakenly using poor SEO in your marketing strategy, all you have to do is adjust your mentality. According to KissMetrics, 47% of consumers expect a web page to load in 2 seconds or less, and 40% of people abandon a website that takes more than 3 seconds to load, while just a 1 second delay in page response can result in a 7% reduction in conversions.

Learn from these mistakes before you learn about duplication

You can use Ahrefs to find potential long tail keywords. When you start writing copy while thinking about your SEO strategy, sometimes it's easy to forget that your customers are important too. Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. Gaz Hall, an SEO Expert from the UK, said: "Overly long, overly short, non-descriptive, and duplicate titles and descriptions are listed, as well as any pages that are missing these entirely."

Let's talk about gateway sites

Analyze all these data to get accurate information. Your competitors will want to take your top spot away from you. As long as you provide products and/or services at a physical address or to a physical address, and that address is registered, you can set up a Google Places accounts. By telling Google this, you can be listed in the Google Places section of the search results. More and more customers are looking for a local supplier, so getting this right is a must if you want to be successful within your location. It's important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post on a relevant website will also help you attract leads. Search engines are starting to improve how they determine if a website is relevant or not. So targeting relevant websites would be a great start to future proofing your link building strategy.