The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. SEO rewards your business for its efforts at a higher rate than pretty much all traditional forms of offline advertising — the same can be said for almost all types of internet marketing. One of the best tools available to help you measure the success of your SEO campaign is Google Analytics. This fantastic and free tool can be used to monitor how much traffic you’re getting to your website and where this traffic is coming from. You can easily identify pages that are working well for your business, as well as highlighting areas for potential improvement. Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search ‘eat yellow bananas’ and many of the results that come up won’t actually include those precise words!
Remember that widgets make the web go round
For a search engine to be able to display relevant results
when a user makes a search query, there has to be an
archive of available information for it to select from. This
archive is called an index. Every search engine has its own
methods for gathering and prioritizing content from websites.
Whatever the specific tactics or methods used, this process
is known as indexing. Indeed, search engines attempt to scan
and index the entire online universe. By doing so they can
show you the relevant information when you search for it. There are plenty of
examples where a teen starts a hashtag at 9:35 pm in Philadelphia and within thirty minutes, twenty thousand people around the world are using it. If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content”. Most of the content that ranks in the top 10 of Google is over 2000 words in length, so you need to create long-form content. Keep track of how many times your past keywords have yielded expected results. Use the right tools to track where you rank for the keywords you target.
Advantages of organic links and how you can take advantage of this
Another major change in recent SEO is Google’s Knowledge Graph, which first emerged around 2012 – this has increased the focus on Schema.org microformatting making content more simply deliverable. The digital environment is
rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions to their needs. When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication. Using too many hashtags, however, becoming incredibly annoying and can really deter customers from interacting with you.
Increase Organic Traffic by the manipulation of long tail search
Google uses over 200 ranking factors, and some of the most powerful ranking factors involve backlinks. ‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not updated regularly with the current information. The webmasters should make sure that while creating a website, the content should be logical and should consists of those keywords which will help the website to be easily traceable. It’s a familiar situation: you enter your search term in a search engine, click on a result and then… you wait. If nothing, or very little, appears to be happening, you click on your browser’s Back button and select a different search result, without even consciously thinking about it. According to SEO Consultant
, Gaz Hall: "If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link Disavow tool. "
Lessons I learned about search engine spiders
Updating content across a site should be a priority as Google rewards fresher content for certain searches. The pages have to
create unique enough value that they can be distinguished from other similar pages by the search engines. Lacking that intrinsic value, they will have to be distinguished by inbound linkage. Content (i.e. in depth articles) react much more positively to links. Google has access to all this incredible data about where people go on the Internet through Chrome and through Android.