If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. When your website or website’s content gets shared on social media platforms like Twitter, Facebook, Pinterest, Google+, and YouTube, it is considered a social signal or citation. Assess your existing link profile, and the profiles of your competitors with aHrefs. Pay special attention to DR (Domain Rank or authority) and the number of referring domains. When you link to a webpage, you’re proclaiming that you trust that content as a resource – so your brand is on the line.

Google ranking factors can be affected by 301 redirects

Social platform optimization - Your linkeraiti and my linkeraiti are two entirely separate groups that find content on two entirely different platforms. Whether it's Twitter, LinkedIn, or a niche news site (ex. Inbound.org), you need to find the right place that gets your content in front of the right people. Even after all of the changes with the search engine algorithms, inbound SEO links are still the biggest influence for search engines. Already, more than half of Google searches come from mobile devices including smartphones and tablets. The total number of backlinks can often include many links from the same referring domain or multiple referring domains. It’s common for referring domains to link back to your content if it is relevant, authoritative or useful in some way to their own domain.

Quality over quantity when it comes to non reciprocal links

SEO gives an opportunity for a great deal of free advertising. Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. No matter the angle you are looking at, Google wants to endear itself more to visitors in order to maintain relevance. Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject.

Pay particular attention to sitemaps when performing an audit

Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you? If you do find that spammers are running negative SEO campaigns against your brand, submit a disavow file listing the attacking domains. submission through Google Search Console instructs Google to ignore all links coming from bad domains, so they don’t affect your rankings. Also consider linking new pieces of content to some of your high-ranking organic stalwarts. This proverbial ‘sharing of the search value love’ will bestow your newly-created piece of content with an early boost in ratings before its even begun to generate search value of its own. Gaz Hall, an SEO Expert from the UK, said: "A backlink is basically someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice."

Less is always better when it comes to web crawlers

Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you? Every sitepage should be optmized for mobile. Every. Single. One. If you’ve written your content so that Google can understand it, you’re already doing a great job. Another one of the best SEO tactics creates even more links to your site to improve your SEO. Local SEO practices and building profiles on business directories can build online authority for your brand and make a bigger digital footprint for your website. Keep track of how many times your past keywords have yielded expected results. Use the right tools to track where you rank for the keywords you target.