You’ve heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website? SEO is pretty much based on keywords. The key to a good SEO strategy is to find out what words users type into a search bar when they look for websites like yours. With a list of relevant keywords in your hand, you’ll be a half way there. Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing. According to Google, one of the most important steps in improving your site's ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content.

Who links back to my site?

As there are so many competitive businesses and niche markets on the World Wide Web, the conventions and standards for SEO are constantly changing and growing in popularity. For those who can’t find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers. They try to discover the way each search engine works, and learn the popular keywords people search for. You should never create a post that is smaller than 450 words, but creating content in excess of 2,500 is just ridiculously long.

Try to target a hungry crowd by paying attention to non reciprocal links

Picking the right keywords and phrases is absolutely essential to your digital marketing and search engine optimisation. Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign. Subheads are another overlooked SEO tactic and should be used whenever possible. If they consist of valuable keywords that are relevant to the article, they won’t only boost the article’s search value, they’ll also provide your audience with a much-needed mental rest point. SEO is the process of implementing strategies and techniques (both on site and off site) in an effort to achieve a higher rank in search results. Typically, the higher a site is in search results, the more visitors it receives.

Can onsite SEO make a huge difference to search engine optimisation?

Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. It’s not just the online marketing industry that’s evolving; More traffic can increase brand awareness and increase sales for e-commerce sites.Over 70% of web users ignore paid advertisements in search results. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Once visitors are on your site, an important goal is to keep them on your site. You don’t want your visitors immediately bouncing back to Google once they have read something on your site."

Learn more about Page speed and SEO

Give up the traditional advertising methods and focus on SEO, Google Adwords or Social Media. Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can’t read media in the same way it can plain text, so your metadata should describe the video so that it can be read by search engine crawlers. Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites) shouldn’t be very heavily optimized for anchor text. If 90% of your links all have the same anchor text Google can throw a red flag, assuming that you’re doing something fishy. Once you’ve identified opportunities you’ll want to decide on whether to create a new page from scratch or to make changes and improvements to one of your current web pages. Google is looking for answers to the user’s query that provides the answer to the question in a succinct manner. Formatting your HTML and providing content that clearly answers the question will help you rank well.