Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust when a user must wait. When searching for websites to get links from, we recommend you do not target websites with lower than 10 URL Rating and 10 Domain Rating to save time and weed out the poor sites. If you don’t want to spend any money on a keyword tool, you can simply google the keyword you want to rank for. Does your site ‘fit in’ with the results Google shows you? Or are the sites on the results pages much larger or more well-established than your website?

Difficult things about rankings

Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines would quest its directory of documents/information (that has already been crawled and indexed) and come back with the most relevant and popular results. The most effective way to boost your website’s indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you’ve created links to and from all your most important pages. When people search for things that match up with what your website offers, the higher your site is on the SERP (search engine result page), the more traffic you will receive. Search Engine Optimization is the process of optimizing a site for search engines, so search engines are able to rank your site accordingly and therefore drive more traffic to your site, when users are searching (via a search engine) for your niche, business or service.

Invest in html

SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. Target niche keywords with low competition. This involves at least a little bit of figuring out what makes your business unique. Quality always beats quantity. Better have 1 trusted website referring to you, than 10 spammy ones. As these could harm your site or even lead to Google penalizing you. It is responsible to take your website visibility to a higher position and keep you up above all your competitors.

Online marketing changes quickly when it comes to trust rank

Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can’t be beat for determining relevance. SEO that works will have to shift away from mechanical tactics and numbers-driven strategies that ignore quality and rely on thin content created by non-professionals who are more concerned with keywords than value. You would like if someone searches for “goat farm Detroit” within Google, that your business ideally on the first page of Google search results. Gaz Hall, an SEO Expert from the UK, said: "The goal of a search engine is to provide unbiased results that deliver information you are looking for as quickly and as accurately as possible."

Learn from these mistakes before you learn about SERPs

If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don’t want potential visitors to be unable to read the full title in the SERPs. While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. The crux of evergreen content is that it’s timeless—useful and interesting for months and years to come. It’s the difference between an article about how to paint a house and an article about the top 10 painting trends this spring. Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site.” Don’t put off submitting your sitemap!