The Keyword Meta Tag is generally 4 – 5 ‘keywords’, that are relevant to the content of the Website. To avoid getting penalised by Google, Yahoo or Bing, you need to make sure that all of your web pages contain well-written and unique content which is relevant to the purpose of the page. What would you type into a search engine to find your business website or page? Get active in forums, Reddit, Quora, Facebook Groups – find your voice and provide value.

Concentrate on actionable hits

SEO can help your business grow and meet your business objectives. When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page It’s a clear sign to Google that when people are looking for a certain product, they want to see yours. There is also no doubt in our minds that it is an extremely good marketing tool for all kinds of businesses and organisations.

Adopt a customer centric view of googlebot crawlers

There are many things that you can do to get better rankings on Google and other search engines. If you use up-to-date SEO methods that play by the rules, you will get results that last. Although the role of keywords in SEO has changed greatly since the early days of search, with the evolution of long-tail keywords and natural language search, the humble keyword is still one of the fundamental building blocks of search optimization, and an important Google ranking signal. Long-tail keywords are, simply, extended topics and phrases that people are searching for. Creating a plan of works for improving your search engine rankings or identifying why a website isn’t ranking well isn’t always straight forwards.

Increase Organic Traffic by the manipulation of SEO campaigns

In fact, if you overuse keywords, you’ll be penalized. You wouldn’t write a novel using the same phrases over and over again, so don’t write your website copy that way either. Technical SEO is the practice of ensuring that all potential pitfalls and opportunities involving the technology or structure of your website are being addressed. We care about the relationship between your website and the rest of the internet, particularly search engines and their crawlers. Backlinks refer to any inbound link to your website, which is when another site links to yours. Gaz Hall, from SEO Hull, had the following to say: "As a rule of thumb, the easier you acquire a link, the less value it will likely have. You have to think outside of the box (link building is not just guest posting)."

Layout, formatting and web 2.0 combine to make great SEO

The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about this: According to Nielsen research, 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. This is up from 74% in 2007. A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what’s going on. Corporate companies and enterprises started hiring SEO Company and SEO specialist in the mid-1990s. There are many different kinds of images which can complement your written content.