This increasing demand for highly-specialised information is forcing professional search engine optimisers to up their game. Heightened levels of customer loyalty often lead to positive word-of-mouth endorsements. Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search engines. Web server compression allows for faster file transmissions and should be used whenever possible.

All you wanted to know about user generated content but were afraid to ask

If you've improved the crawling and indexing of your site using Google Webmasters Tools or other services, you're probably curious about the traffic coming to your site. Web analytics programs like Google Analytics are a valuable source of insight for this. Aside from the examples that Google has given as to what constitutes thin content, keyword stuffing is another serious issue that can cause it. Generic message strategies help stimulate brand awareness. Travel reservations, magazine subscriptions, organizational memberships, B2B (business to business) sales, and even donations fall into this category, as do retail sites from Amazon.com to the smallest, home-based micro-store.

Improve engagement by utilising bread crumbs

Google turns the concept of backlink into a quantifiable signal using the link score. It does this by assessing the quality of every incoming link and the total links to your website. Over the years I've seen webmasters and SEOs being concerned over boilerplate content, such as repetitive legal disclaimers or navigation on the header or footer of your pages. But Google time and time again has said they can handle it and they don't penalize for this type of content. A meet-the-competition budget seeks to prevent loss of market share. Demographics help segment the mailing list, although they will not be as effective as the other email segmentation approaches.

Make SEO campaigns the main focus of your marketing tactics

Oftentimes, low-quality scraper sites can steal content from eCommerce websites in order to generate traffic and drive sales through ads. Wikipedia is one of the biggest and most authoritative websites on the internet. It's a link building golden mine. Wikipedia articles show up for almost every term and a link back to your website means a referral traffic boost to your blog. Citations are references to you company name, address, phone number or website that may not actually link to you but are recognizable to Search Engines. Gaz Hall, a Freelance SEO Consultant, commented: "Develop SEO-enabled content from creation that is ready to deliver across all devices."

It's a win-win strategy with an emphasis on onsite SEO

These keywords are specific to your product or service. Everyone is familiar with the expression "content is king." Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic to your website. Generating leads becomes the primary goal. For instance, most searchers don't just simply search once, click on some websites, and be done with it.