When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up properly. It’s not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish SEO friendly posts and page content. There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. Earning links is not about following a static link building strategy for a long time. In the landscape of Google’s ever changing algorithms, sticking with just one or two tactics for link building is not going to help you in any way. There is definitely no hard and fast rule or way to get you tons of high valued and qualified links.

Less is always better when it comes to conversion rates

One of the best tools available to help you measure the success of your SEO campaign is Google Analytics. This fantastic and free tool can be used to monitor how much traffic you’re getting to your website and where this traffic is coming from. You can easily identify pages that are working well for your business, as well as highlighting areas for potential improvement. One of the most effective ways to ensure that your website or online retail presence is optimised for the future of Google and other search engines is to take part in a professionally-run SEO Training Course. Needless to say, the number of individual domains referring to your website is an important factor in Google’s algorithm – but so is their authority. Without utilising local SEO, a business can render itself useless as it is invisible to new prospective clients.

Questions to ask about citations

Make sure you keep up to date with the latest changes to search engine algorithms and if you are hiring a SEO agency to provide you with SEO services, make sure that the business is frequently refining their SEO strategies to reflect the changes in the world of search engine marketing. Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have a current set of SEO ranking factors and efficiently implement changes. SEO can be quite complicated, but you can absolutely develop a keyword strategy and take care of the essentials on your own. There haven’t been many changes to the world of search marketing which have had such a powerful effect as the rise of voice search is currently doing.

Is this the end of long tail search as we know it?

What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value. It increases website visibility, user traffic, conversion rate, and ROI. If you create high-quality pieces of informative content on your website page-to-page, you will rank. According to SEO Consultant, Gaz Hall: "Do some keyword research and create a list of all the keywords for which you want to be ranked on search engines. Sort this list by priority or relevance to your business. And divide the words into “transactional” or “informational” keywords. Transactional keywords include a clear user intention to such as “buy red sneakers.” Informational keywords, in contrast, focus on obtaining information. Buyers are in this phase, for example, when they want to know more about a product before they buy it. "

Invest in bread crumbs

For your pages to become searchable and indexable by the crawlers / search engine bots, they need some linking love first (bots follow links to find new content). Search engines find it harder to find and include pages in their results that aren’t linked to either internally (from other pages of the same website) or externally (from other websites). Not all SEO efforts are obvious to the outside eye. It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience.