Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. Google your own keywords and see who places in the top 5 searches then analyze their websites to see how and why they are being placed in the top rankings. Like SEO, this form of online marketing which aims to improve a websites search engine visibility. Based on your goals, you can build searcher personas that identify the key queries and target audiences that will help you reach them.

Determine which keywords people are using to find your articles

People like to be engaged and feel involved. Having a question as a title will start a conversation by piquing people’s interests. They will want to know what the answer is. Doing research on your targeted audience will help you come up with questions to ask. (Ideally, they should be questions members of your audience would naturally ask.) Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners to see the value in taking time out of their day to write about their industry. Some websites use pages with endless scrolling. Although Google can index these pages to some extend, is is better to have real web pages with pagination. Individual pages are much easier to parse.

Don’t forget stickiness

Today’s content can’t afford to be boring, mundane and useless. Developing a comprehensive white-hat strategy is absolutely essential for your business. Not all SEO efforts are obvious to the outside eye. If you don’t follow the search rankings of your website and don’t know how particular keywords work for your positions in SERPs, you may as well just stop doing SEO altogether.

Disambiguation, and diversity are important when it comes to duplication

Mobile SEO is the process of designing a mobile friendly website, which is responsive. Mobile SEO lets your site get viewed on mobile devices of different screen sizes and having low bandwidth. Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. According to Gaz Hall, a UK SEO Consultant : "Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing."

Internal linking is a secret weapon for search optimisation

As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images. Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This shows Google which URL is the “original” one and which one is a copy. The Google bot then ignores the copies when crawling your website and only indexes the original URLs. This means that users are relying on more conversational, colloquial and even dialectal sentences and queries to do their searching. As a site owner, however, it’s not always easy to recognize the SEO tips needed to ensure your site is optimized and has a constantly improving website ranking. So, how can you optimize your site with very little effort and increase your profits by simply increasing the traffic to your site?