There's a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem on your own site, but also with any guest posts that you submit to other websites for backlinks. The power of SEO is the varying tactics or methods one can implement to create results. Contrary to popular belief, SEO is not free. See The Ultimate, Step-by-Step Guide to Building Your Business by Guest Blogging for help here.

A few words on splogs

SEO is unlike any other marketing avenue in that when you 'stop' putting a lot of effort into it - it STILL works for you! Try to get backlinks to various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc. Your Homepage already has more hits than any other page. When combined with television (which consumers watch foran additional four hours and 31 minutes per day), the total becomes more than 10 hoursper day examining some kind of screen, whether it is a computer, tablet, mobile phone, ortelevision.9 Understanding the ways consumers include multiple devices into their dailylives is important to marketers as they devise methods to reach them. Search engines have been taking action against the largest link networks.

Establish your position regarding cloaking

Search Engines believe that if other websites are linking to your web pages, you must have something good to link to and a Search Engine will rate your page that is being linked to more positively. If people are mentioning your site name, business, or brand, but do not link to it, your business will still get an entity mention that can help you rank high in Google search. While it's still going to take a significant amount of time and money to rank for certain high-profile keywords, achieving a baseline search visibilitywith an SEO agency is going to cost less. Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant - sometimes very subtle - ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won't do.

Utilize social media

Obviously, utilizing more strategies means investing more time, more money, or both, but those are the costs of a well-orchestrated, interwoven marketing strategy. SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. SEO will never be a one-size-fits-all exercise. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Link Building is arguably one of the easiest steps to Search Engine Optimization, since links don't really need to be written or phrased in a certain way."

Indicate page titles by using title tags not by relying on widgets

So, don't waste any time and make your website mobile friendly asap. When you learn that every page of your site needs a title tag and a meta description, and that all of them should be optimized for target keywords, you might be tempted to create "templates," which you can then copy and paste or modify only slightly to make quick work of optimizing each page. Present content with quality visuals paired with clear calls to action (CTAs) that lead to unique site visits and other actions that get the attention of the search engines. Duplicate content is an often misunderstood technical error.