People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your store. The customers will feel like they are getting a great deal and you will get more sales. If you are a business owner trying to improve your online presence it can seem overwhelming with all various terms and technical information, but don’t worry! To understand evergreen content, think of the evergreen tree: Google prefers sites that are easy to navigate. This means having solid navigation in your top menu and other places on your site (like your sidebar and footer). It also allows Google to easily find related pages on your site.

Why your digital marketing strategy should centre around content

Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic. It’s great that people write about you and link back to your website, but just as long as they create links naturally. Stuffing the anchor text with commercial keywords is far from natural and will surely get you in trouble. Using brand keywords or navigational phrases is a good option in this case. Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. A strong online presence is essential for any business to be competitive.

Design + static pages = Greatness

Search engines no longer require you to spell things in order to rank, so your focus should be on writing for the people viewing your page instead. After all, time on page and other elements indicating your content was useful provide a stronger value for SEO. Quality always beats quantity. Better have 1 trusted website referring to you, than 10 spammy ones. As these could harm your site or even lead to Google penalizing you. As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing. Users will search for simple keywords and you possessing the right ones, could make-or-break your strategy.

What everyone ought to know about trust rank

Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. Typically your home page will be focused on your “gun” keyword phrase and your main navigation pages will target your next most important keyword phrases and so on through your web page hierarchy. According to SEO Consultant, Gaz Hall: "Because Google likes sites that link out to good quality content, publishing your own curated content can be a very smart move."

Increase Organic Traffic by the manipulation of html

If you want to promote your website by purchasing sponsored links, always use the rel nofollow attribute. There’s no other way. If Google finds that you’ve paid webmasters to build backlinks, you will end up with a hard to remove penalty. Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. Long form content is most valuable when it can serve as an extensive resource for readers on a specific topic. This includes long lists of tips, step-by-step guides, and collections of facts and statistics. If you can't handle the volume of leads and sales then opportunities will be lost and customers let down.