When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication. Let 's start with important on-page optimization strategies essential for any well positioned website. One thing you should not forget - there is no static SEO system that is going to stay forever as "SEO is a never-ending process." With changing online customer behaviour, search engines, too, have developed different policies. Evergreen content will provide a steady amount of traffic long after publishing date.
Essential ingredients for any web page should include stickiness when planning your web strategy
Many global organizations embraced hreflang. There are a few
things you can do to help generate more traffic to your site and hopefully increase rankings simultaneously. "Value" has become a buzz word in marketing. How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys.
Indicate page titles by using title tags not by relying on gateway sites
Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!) No system will ever
be perfect. Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy. Take it from Google themselves: sites that aren't mobile-friendly or don't have a mobile version of their site should consider a redesign in the near future, since this is an important factor how often your site could show up on page one.Every page of your website should have it's own title and description that accurately describes the content on that specific page.
Link acquisition is an ongoing investment
The job of an SEO specialist doesn't stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. The list goes on! One of the most common on-page SEO mistakes involves adding (or forgetting to remove) tags on your page that tell Google not to index them. Gaz Hall, a Freelance SEO Consultant
, commented: "If you want better organic search results, you have to write your blog posts with the words your customers use to find you."
Improving Site Structure by uitlising schema markup
Identify culprits: Too many and/or large images, embedded media or videos, too many plugins, and clunky coding. Write everything in your
brand's unique tone of voice, approach a subject from your own point of view, or link a trending topic to the products/ services that you offer. High authority links are great, but in my opinion, relevant links win the game every time. Bottom line when it comes to YMYL: make sure that any content on your website will help, not hurt, the people who consume your content.