Optimization is the key to ensuring that search engines rank your website favorably in their results. But in order for optimization to work, the content on your site needs to be awesome! There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. If you are already running an Internet marketing campaign or are about to embark on an Internet marketing campaign, one concept you cannot afford to skimp on is search engine optimization (SEO). Getting your business included in local resource lists is an indicator to Google about your authority. All you have to do is locate authoritative websites within your industry/community that also host a couple of local resources. If you have already worked to establish your business as an effective local authority, all you need to do is reach out.

Small but important things to observe about CTR

You absolutely should not use underscores. Matt Cutts has confirmed on his blog that Google does not recognize underscores as equivalent to spaces between words. Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start increasing sales. However, the more noticeable results that a user will see when using a Search Engine is generally the contents of the Description Meta tag. Words are no longer a series of letters organized in a specific order.

Combine responsive design and sitemaps for Supercharged SEO

The creation of effective link bait boosts traffic and leads to higher rankings. The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they’ll be to link to your site and to share your content. Influencer marketing is a great way to build a diversified traffic portfolio, because influencers have an effect on multiple traffic channels. While content and digital marketers have spent years honing search engine optimization into a fine art, most companies have actually devoted considerable efforts and resources to ensuring their SEO techniques are top-notch. With top-notch content, visitors get more meaning because their issues are resolved and value for money and time is guaranteed.

I bet you didn't know this about web portals

You should instead indicate to mobile browsers using the viewport meta tag that a page should adjust its content to match the width of the device. By default, WordPress uses the same Meta data stored in the header file (header.php) for each page. Brainstorming keywords is the easy part of an SEO strategy, especially if you’ve been working in your industry for a while. One good way to identify keywords is to think of the phrases or the questions that potential customers ask when they’re considering purchasing your product. According to SEO Consultant, Gaz Hall: "Over time, as search engines have gotten more confident about understanding intent, they’ve become more aggressive about displaying what they think the searchers want. Overall, this is a good thing because they’re providing what searchers are looking for even more quickly, without requiring searchers to make extra choices."

Identify What’s Working and What Isn’t with regards to rankings

Search engines don’t like familiar or generic content. Every site-owner needs to gather links and local business owners would probably benefit even more for good links. If you are using out of date SEO techniques, you might suffer in your rankings. As such you should keep up to date with the latest techniques to make sure that you stay current and relevant in the world of SEO. Using keywords is basically just setting the topic of your piece of content, but you have to be careful not to use that keyword too much (AKA keyword stuffing).