With the rise in the use of Smartphones (over 50% of searches are now mobile) it’s more important than ever to make sure that individual products and services rank highly on Google. It’s all well and good having your landing page rank highly, but if your products/services don’t rank, then you’re missing out on business. When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King, Link Building is Queen”. Remember, all the hard work you do in building up your links will be for naught if your content is garbage. Mobile does not necessarily mean on the go. Studies find that people often grab the nearest device to look something up and in most cases that’s their smartphone. Nearly 70% of all search engine queries occur on Google so it makes sense to see your website from its point of view.

Can duplication make a huge difference to search engine optimisation?

Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice. Evergreen content will provide a steady amount of traffic long after publishing date. Search engine algorithms are used by Search Engines to rank websites and their content accordingly. Inadequate traffic and lack of conversions are some of the most significant problems affecting many online marketers in this day and age. Although the competition is fierce, there are many ways to increase your online sales over time.

More importance is given to link bait

Digital marketing is not all about selling and purchasing of products and services. Many webmasters only want to rank well for single words (rather than chains of words). The focus of many website owners has definitely gone social. I focus a lot on Social Media myself, but the reality is the social media craze has also left the SEO window wide open. A lot of SEO has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need to make sure you get the basics right, but it is true that a lot of SEO is now circling back around to good old fashioned marketing."

Repurpose old splogs

There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. They don’t need search engines to find each other. Write about related posts around a main subject, link these posts together (bonus SEO boost for internal linking), and voila! According to SEO Consultant, Gaz Hall: "As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords in."

How you will benefit from link exchanges

SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change their algorithm again. The easiest way to optimize your website is to hire a SEO specialist to do the work for you. Helping search engines know what your site’s about at a quick glance is where a sitemap and metadata play a crucial role. A well-structured and easy to read site allows search engines to navigate successfully. Considering the user experience for your customers before you build your site makes this process much simpler. Making content 3-clicks-away is advised, if users can’t find what they’re looking for they’ll return to Google.