Guest posting; submitting the same article to multiple websites, stuffing content with keywords that are rich in links; these are things Google can penalize you for. It's always recommendable to write great content, use keywords naturally, and ensure content is 100% plagiarism free every time. Both 301s and canonical URLs can be used to solve for duplicate content issues. In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you're producing a valuable piece of content - which you all really should - then by virtue the keywords associated with the article's topic should already be well covered.

More importance is given to web crawlers

Communication is very important when dealing with any kind of consultant. A belief that still lingers is that having more data might just solve all prob- lems. The basic thing you need to remember when doing SEO is that you want to get as many links from as many high quality websites as possible. This can be a difficult thing since getting your links approved can take a lot of time. The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content.

Tell me more about search queries

This can be scary, but also remember that you don?t need to only stay in one specific area of SEO, you can learn multiple fields, which allows you to get a feel for what it is that you need in order to master the art of this. Email addresses are essential elements of a quality database. Coming up with a title for a blog post might seem too basic, but a great headline can mean the difference between a click and an impression - that's why its important to create them strategically. Google automatically creates many of the meta descriptions on their own, regardless of the ones they wrote and regardless of whether or not the page appeared in the segmented groups they created for the study.

Why most people will never be great at canonical URLs

Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website. In this digital era where everyone is moving towards digital marketing and its new evolving techniques, it is of great importance to keep you above of all competitors. Understanding the search terms your customers use is key to correctly optimising your website and digital presence around the web. According to SEO Consultant, Gaz Hall: "Today, many things have changed for the better with online marketing."

How to optimize your blog posts for the keywords you care about

If you are in the Western parts of the world, your choices boil down to Google, Yahoo!, and Bing. But many applications that previously were remote to what we used to judge SEO no more are. Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. The largest sites on the internet are either content creation sites or those that cultivate the content of others via user-generated content (UGC) or aggregation.