If each blog post, article or press release is a brush stroke, then the overarching content marketing strategy is the masterpiece hanging in the Louvre; it can take a long time to get there, but it is definitely worth it. Away from on-page SEO, link-building is a huge factor in how search engines rank your web pages. Blogging is about quality content. Well-written, interesting will find an audience regardless of how many SEO tips are employed. However, there is a difference between finding an audience and finding a targeted audience that is likely to convert based on your blog content. Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile.

The infamy behind keyword density

As you may well know, Google has altered and changed its algorithm majorly in the last few years, introducing update after update to help the cream rise to the top. In turn, this means that SEOs and marketers have had to greatly alter their approach to SEO. Google uses over 200 ranking factors, and some of the most powerful ranking factors involve backlinks. A good backlink originates from an authoritative site that covers your industry. If the site connected to your webpage includes relevant content and owns high domain authority (DA), a numerical value that represents a site's level of authority in the eyes of Google, your backlinks will be valuable for SEO. Both Google and Bing take page-loading speed into account in their website ranking algorithm.

Find out more about SERPs

As its name implies – it is timeless. When you enter a search term (also known as a keyword) into Google, Google then scours the internet for content (i.e., wording) related to your keyword. People spend very little time engaging with content. e. If you think about things from a business perspective first, your SEO effort will be all the more effective.

Be mindful of web 2.0

Trust an SEO expert who will build a campaign that uses a proven process, creates original branded content and monitors relevant metrics. Instead of simply copying these phrases, youull write your content with the intent to actually answer them! Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it right, others are paying someone to do it and nothing is happening. If done correctly, it can have an extremely positive effect on your rankings, gaining you the positions that have always seem impossible. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are being shaped by forces outside of their control."

How to diagnose RSS feeds related issues

Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote websites which are mobile friendly ahead of ones that aren’t. On the Internet, people tend to scan text rather than read it from cover to cover. That’s why you should provide a clear structure of each piece of content. Use headlines, subheadings, bullets and bolds in the most relevant sections of your copy. When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target audience, and also understand the most common segments of search intent. Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that’s against their guidelines – from keyword cramming to paying for sponsored posts.