In other cases, you'll have to enlist the help of a developer, who can directly encode the information in the code of the site. This is a topic of a lot of debate between SEOs and SEO software tools. People with high needs for cognition gather more information and search more thoroughly. Find the posts that work well as evergreen content and think of new ways to update them.

When your use of blogs becomes obsessive

Is your web content long enough? Does it have enough substance-does it add enough value? If it is, it's in danger of getting dinged with a "thin content" penalty from Google's Panda algorithm. Does content display well for mobile devices when viewed on them? With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. Here is what some consider the smoking gun from the whitepaper: Our ranking system is specifically designed to identify sites with high indicia of expertise, authority, and trustworthiness.

More importance is given to link exchanges

The more assets you optimize, the greater your presence on search result pages for a given keyword phrase. Google is typically quite forgiving of short-lived server problems on your site: If your website is down for maintenance or experiences a day or two of availability problems, your ranking should be unharmed. Instead, they want to send users to true content pages (product pages, category pages, static site pages, blog posts and articles). Most people approach SEO with a preconception - or prejudice - about what their best keywords are. They are normally either wholly or partly wrong.

What can you do about cloaking right now?

Short domain names are easier to remember. And, even with all that video out there, 43% of people say that want even MORE video content! This article is designed to be a launch-pad for further discovery, summarising three critical articles to SEO success. According to SEO Consultant, Gaz Hall: "For example, if one of your products or services yields a significantly higher ROI or conversion rate, you can focus SEO efforts on that product or service by building more links to its corresponding page URL on your website."

How to Get Whitehat Links

One important rule to keep in mind is that a user will spend 2 or 3 seconds to decide if what they searched for is actually here. Coming up with a title for a blog post might seem too basic, but a great headline can mean the difference between a click and an impression. What I want to stress here though is that if you stick with the core elements of SEO, proper site optimization, quality content, and high-quality link building you should never have to worry about these changes and updates. Usually by the time the message comes back to you, it has nothing to do with the original message.