More often than not, the issue is simply one of organization, but particularly stubborn cases may require you to break out the 301s or new landing pages. The Description Meta Tag is comprised of up to ~150 characters and is used as a Description for a Website in SERPs (Search Engine Result Pages) to provide a short description about the Website. Google will follow your links, the post and pages that have the most internal links will be most likely to rank high in the search engines. By choosing a relevant keyword phrase with the most search volume, you can boost the ROI of the content.

Find Who Your SEO Competitors Are

You want to use a website design that makes it easy for search engines to scan or crawl your pages and content. A good SEO specialist knows how to write "click worthy" headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren't too long or short. If hardly any is coming from your email newsletters, it may be time to restructure your emails. The bottom line for low quality backlinks is that they serve no function other than to increase the target site's traffic.

Learn How To Do Link Audits, that can significantly increase your organic traffic, without the headaches

Instead of building links manually or intentionally, you can go the route of attracting them naturally with the power of the content you produce. Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving up in the search rankings. Your content should be quickly found by website visitors from organic search. Average time spent on your site is also a major ranking determinant.To achieve these goals make sure that your site is mobile friendly. What if lots of people read it, but few people take any course of action that results in a direct ranking signal? Utilizing a combination of both video and slideshow (if executed correctly) would make for a significant uplift in time on page and interactive metrics.

Can I use doorway sites to help index my site?

Even if people read your content and like it a lot, they might not bother sharing it if you don't facilitate the process. Technical SEO is an often misunderstood discipline that many find difficult to pin down in exact terms. As an e-tailer, you can give search engines detailed product information to display - such as price, availability, and review ratings - right on the search page. Gaz Hall, a Freelance SEO Consultant, commented: "These phrases are regular composed of three or four words, and are a great way to attract relevant traffic."

How I improved my blogs in one day

Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the keywords you are trying to rank for. But you are to realistically think about your target audience, their preferences and dislikes, usability of the website, and well-thought optimization plans. However, the search engines want webmasters to label paid links with a no-follow tag, which means ranking power is not passed through the links. While an SEO practitioner doesn't necessarily have to directly manage all of the previously mentioned practice areas, it's ideal for communication to be happening between these entities.