Local SEO is, inarguably, the best bet for local businesses to grow big. In return, search engines reward helpful websites with better search rankings. Once you have identified keywords that people are using to find products or services similar to yours you need to implement them into your website. It’s all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure. Once you’ve identified and fixed the SEO elements causing your problems, whether they are issues described in this post or otherwise, you owe it to yourself and your business to create a proper SEO plan for your website.

Can URLs really make a difference?

There is no higher quality signal than branded search. If you are dabbling in SEO for your small business chances are you’ve probably heard the term “long tail” at this point. It basically means bundling all of the searches that no one is ranking in. Increasingly specific and much longer search queries are required in order to find the right information. Marketers rely on search engine optimization (SEO) to improve search rankings, website traffic and lead generation.

Can web 2.0 make a huge difference to search engine optimisation?

Make sure that you include the following features to improve your conversion rate.ou’ll know by now that organic SEO can make a real difference to your business as a whole. Making sure that your business is visible on local search providers like Yelp, Foursquare, Bing and Yellow Pages. No images, 500 words or less and a random link to a site. Avoid elements that annoy visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site altogether. Keep in mind, when a searcher goes to your site, then quickly clicks the back button and chooses another result; Google and Bing are not looking kindly at you.

The hidden agenda behind meta tags

Selective internal linking and relevant content can augment keyword stemming (where a site begins to rank itself – page by page through themed links and content) without relying solely on inbound links from other websites. For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our pages. Think of technical SEO as the foundations of your site – without it, whatever beautiful building you create won’t be as sturdy as you’d like. Gaz Hall, an SEO Expert from the UK, said: "If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to take a look at."

High advertisement ratio can be mitigated by using SEO campaigns

Conventional wisdom has been that 301 redirects only pass about 85% of link equity. Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both user types discover information on a website. One of the SEO strategies commonly practiced up to that point had been to have your webpage address added to third-party websites.