Stock-photos are the worst. Technical WEB optimisation is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent problem solving and demanding thinking expertise. As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be created and optimised. Optimizing your website will invariably lead to more organic traffic later on in the life of that website, so there’s no reason you shouldn’t do it.

Things that make you love and hate hits

Google Trends tells you how searches in a subject change over time. You can use it to predict spikes and slumps as well as to know when you should update and change pages for the season or switch to using different keywords. You can look at and compare several different terms at a time Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. SEO is technical, complicated, time-consuming and potentially dangerous. Meta descriptions don’t carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones.

Having fun with comment spam

You need to make sure that you are working alongside a professional SEO agency that understands how to find the perfect keywords for your business, products and services. Search engine guidelines have evolved from the long-running abuse of search algorithms by aggressive Web marketers. Most of the guidelines put into place by Bing, Google, and other search engines are reactions to deceptive marketing practices. The guidelines are as close as you will get to having a check list of things that lead to penalties and algorithmic downgrades. Sites that aren’t optimized for user intent and mobile SEO will fail. While doing a backlink audit, analyzing toxic backlinks and removing them can be a lengthy and tedious process, it is worth doing if you really want to see your website perform well in the search results.

Measure and Improve by paying attention to user generated content

Search Engine Optimisation is the process of designing web pages, writing content and building a network of links back to your website in order to rank at the top of a google search results page. The goal is to bring your page in front of your target market. This kind of search traffic is known as 'organic' and it is the most desirable google traffic because it's FREE! (well unless you are paying a blog content writer!) Whatever kind of content you’re creating, whether it’s a traditionally laid-out post or a listicle, you need to know when and where you’re going to include your chosen information. Images play a crucial part in content marketing. It catches your audience’s attention and makes your content easier to consume and understand. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Too often, business owners create a decent site, and then forget about it."

Here's what industry insiders think about ROI

They were searching with clunky phrases like “flower delivery new york.” Now people feel comfortable typing in things like “who delivers roses near me?” Changes in searcher habits are usually subtle, but will affect which keywords will be most valuable for your site. Now, industries and specific businesses all over the world have been operating under the assumption that search marketing is all about sales. The trick here is simple because you get satisfied users to your funnel when the right content strategy meets the best user’s experience. Brands are more likely to be chosen over others when one has a higher web presence, as search engines play an extraordinary role in whether a brand will grow or lessen in business.